Managing a Legacy

“If you inherit a tangible piece of art, you can keep it, you can sell it… If you inherit a copyright, it’s a burden as much as it’s a pleasure.”

Theodore Chapin, President and CEO  of the Rodgers and Hammerstein Organization, talks to Suzanne Carbonneau, Scholar-in-residence at Jacob’s Pillow about how to ensure that the Rodgers and Hammerstein legacy is respected, but doesn’t stagnate (ahem, D’Oyly Carte, ahem).

He’s quite interesting and very frank. He wants to be “fierce, yet flexible” when allowing for use of the work. His position on working in a verncular that he doesn’t understand is charming, and his take on audiences reaction to multiple productions is bang on. Also, I’m sure not many people realize that these kinds of negotiations are so precise: You can do X shows and NO MORE.

Why are we talking about this, you may ask? Well, we have run into some of Mr. Chapin’s fierceness when it comes to promoting Fraulein Maria, and I must say, I am glad to hear his perspective on this thorny issue that comes up again and again for publicists, communications people, and presenters.

~ by DanceHouse on January 12, 2011.

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